Most nice fitness facilities sell themselves based on club size, type and age of equipment, cleanliness and fun atmosphere. But in this increasingly competitive environment, to retain members, fitness clubs increasingly rely on add-on services, chiefly, personal training. But it isn’t just a matter of adding the service because running a successful personal training operation requires a different set of management skills needed to run a fitness club.

If a large fitness club is clean and the equipment is up to date the customers will for the most part be happy. However, a thriving personal-training business requires a more personal touch. That means knowing people by name and a little something about them. Clients are paying a lot of money for training and they want to feel appreciated in a country club kind of way. Good relationships attract new clients, keep existing ones and ultimately determine the presence and level profitability.

Hire the right personal trainers

How do you put together a winning personal training business program? It all begins with the hiring and training of your personal trainers. Hiring a certified personal trainer does not always mean you are getting an experienced and professional fitness trainer. Personal trainers should be well versed in dealing with many different types of people and possess strong people skills. Knowledge of exercise and fitness training methodologies is an important quality, but creating a connection with your client

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